Wednesday, December 29, 2010

(HOMIES) Hollywood's own PHARMACY BOARDSHOP


When it comes to Hollywood skateshops the pickings are slim to none. Most of them I would hesitate to call “shops” – they have more of an LA snobby boutique feel to them. Overpriced shoes, clothes, elitist employees and the feeling of “if I needed a complete setup they’d have everything you need……but bearings.” Although it is Hollywood, what would you expect? So I must say when walking into the new Hollywood Pharmacy, I felt like a little kid walking into his first skate shop all over again. It isn’t the overwhelming experience of walking into a huge Active franchise or something. The Pharmacy is short, sweet, and to the point. Exactly what a core shop should be, Hardgoods with a splash of soft.

This shop is exactly what Hollywood’s skate scene needed. It gets no more authentic then the Hollywood Pharmacy Boardshop and its family, and if I’ve picked up anything from being around this amazing world and family is that when it comes to business, authenticity will always prevail.

This hidden gem is located at 1542 N. Cahuenga Blvd right in the heart of Hollywood, right in between Sunset and Hollywood Blvd, making it a great spot for foot

traffic, and centrally located for all Hollywood skaters.

Pharmacy, welcome to Hollywood, glad you could make it.

AUTHOR: HANK SUGAR >PICTURES BY: DirtyKlips.com

No comments:

Post a Comment